Empowering Small Business with AI   

Artificial intelligence is changing the way small businesses work, communicate, market themselves, and create content. Empowering Small Business with AI introduces practical ways entrepreneurs and small business owners can use AI tools to save time, generate ideas, improve communication, support research, and streamline everyday business tasks. 

This course goes beyond the basics of using AI by exploring how to incorporate AI into real small-business workflows. Participants will learn how to write effective prompts, maintain a consistent brand voice, create and manage content, and use AI for tasks ranging from market research and data analysis to marketing, customer communication, business planning, and website development. 

The course also addresses the limitations and risks of AI, including inaccurate or fabricated information, intellectual property, data privacy, security, and ethical considerations. Participants will learn how human expertise and oversight remain essential when using AI to support business decisions and content. 

This course is for: 

• Small business owners looking to use AI more effectively 

• Entrepreneurs exploring practical AI applications for their business 

• Professionals who want to streamline repetitive business tasks 

• Business owners interested in improving marketing and customer communication 

• Individuals looking to develop practical AI and prompt-writing skills 

• Anyone interested in understanding the opportunities and challenges of AI in small business 

What You'll Learn: 

• Understand the fundamentals and evolution of artificial intelligence 

• Explore conversational AI and its potential applications in small business 

• Identify practical opportunities to use AI for communication, research, content creation, and business operations 

• Recognize the limitations of AI, including inaccurate or fabricated outputs, and understand the importance of human oversight 

• Explore legal and ethical considerations, including intellectual property, copyright, trademarks, data privacy, and security 

• Develop effective prompts using clear instructions, context, and desired output formats 

• Use AI to support and maintain a consistent business brand voice and communication style 

• Integrate AI tools into business workflows, including tools for images, video, audio, data, and other applications 

• Apply AI to business tasks such as market research, marketing, customer service, business planning, presentations, websites, and social media 

• Develop practical strategies for using AI responsibly and effectively in a small-business environment 

Course Format: 

• 15 hours of instruction, held across two Saturdays 

• Practical, small-business-focused learning 

• Hands-on exploration of AI tools and applications 

• Focus on applying AI to real-world business tasks and workflows 

• Emphasis on responsible use, human oversight, and protecting business information