Starting a Small Business   

Have a business idea and want to understand what it takes to turn that idea into a real business? Starting a Small Business provides a practical introduction to entrepreneurship and the foundational decisions involved in getting a small business off the ground. 

This course explores the entrepreneurial mindset, developing a product or service concept, identifying a target market, understanding the four Ps of marketing, and establishing the basic processes needed to operate a business. Students will also explore business structures, financial and operational considerations, legal requirements, and community resources available to support new and growing businesses. 

This course is for: 

• Aspiring entrepreneurs exploring a new business idea 

• Individuals considering starting or purchasing a small business 

• Current small business owners looking to strengthen their foundational knowledge 

• Professionals interested in entrepreneurship and business development 

• Anyone who wants to better understand the process of starting a small business 

What You'll Learn: 

• Explore the process of getting started in a small business 

• Identify characteristics and mindsets associated with successful entrepreneurship 

• Evaluate a business concept based on opportunity, need, and feasibility 

• Understand the four Ps of marketing: product, price, place, and promotion 

• Identify and evaluate target markets and branding strategies 

• Explore foundational business operations, logistics, and financial documentation 

• Understand common legal requirements, including taxes, permits, registrations, and licenses 

• Explore different business structures, including options such as purchasing an existing business or pursuing a franchise 

• Develop foundational elements of a business plan 

• Identify community resources that can support small businesses, including government agencies, business hubs, libraries, associations, and financing resources 

Course Format: 

• 15 hours of instruction across two Saturdays

• Practical, small-business-focused learning 

• Application of entrepreneurship and small business management concepts 

• Exploration of real-world business resources and processes